When it comes to web design, users have an opinion about the direction a website takes. User experience design (UX design) describes how the design and functionality meets the needs of users. User interface design, on the other hand, deals with the way information is presented on a website to provide helpful information and interactivity. This article aims to help you better understand what they mean when they use these two terms, as well as lay out a clear understanding of how each relates to one another.
What is user interface (UI) design?
UI design refers to the look and feel of a website. It’s the way users work with a site, whether they use the website to look at products or services or click through to a third party site that will take their data. It’s important that the design is clear to the user (easy to read, easy to understand), lots of small various things work together to provide a good user experience (easy to test)
What is user experience (UX) design?
User experience (UX) design is the process of creating interfaces and products that are thoughtfully designed to enhance the user’s overall experience. Designed to improve users’ lives, these interfaces are often personalized to meet the individual needs of each user.
The Main Difference Between UX And UI Design
User experience is the experience of interacting with a website or a product. User interface design (UI) is the visible part of a website that allows users to interact with it. The two are often conflated in the public consciousness, but they are vastly different. UX work is focused on improving the user experience and making websites more functional. It’s less concerned with visual effects and flashy effects. Many might assume that UI design is similar to UX because both center around interaction — selecting from options on a website or reading a print advertisement. But that’s not entirely true.
User experience design refers to the behaviors, attitudes, and emotions elicited in a visitor from a website. It is concerned with effective human-computer interaction. User interface design (UI) refers to the look and feel of websites and products, such as logos, color schemes, navigation systems, and buttons.
They are what directly impacts how customers will feel about your product and service. So, while designing a website or app may seem like a simple task, it really isn’t. Complex UX and UI design are challenging even for the best designers, especially when you’re dealing with complex visual elements, which can become overwhelming and difficult to navigate.